We believe Hawaii's greatest strength is not found in any single farm, island, or region. It is found in an industry united by a shared commitment to quality, stewardship, and opportunity.
The Hawai’i Coffee Association brings together growers, processors, roasters, researchers, educators, businesses, and industry partners from across the state. We create space for people to share knowledge, address common challenges, and pursue opportunities that no farm, business, or organization could achieve alone.
About the Hawai’i Coffee Association
The challenge we're addressing
Hawaii's coffee industry is diverse, highly specialized, and constantly changing.
Responding to the realities facing Hawaii's coffee producers and businesses requires more than isolated effort. It requires industry alignment, credible information, practical support, and trusted leadership.
Rising costs and changing markets
Evolving consumer expectations
Environmental challenges
Increasing demands for quality and transparency
Our Response
By connecting people across islands and throughout the coffee value chain, HCA helps strengthen the economic viability, quality, and reputation of Hawaii coffee.
Our purpose is not to erase the differences between Hawaii's coffee-growing regions. Those differences are part of what makes Hawaii coffee extraordinary. Our role is to connect the industry around the priorities we share and help each region contribute to a stronger collective future.
MISSION
The HCA will advance Hawaii coffee through industry alignment, shared standards, practical programs, and leadership that improve economic viability and reputation.
Our mission is intentionally practical. It guides us to focus on work that creates meaningful value for Hawaii's coffee community and strengthens the industry as a whole.
OUR VALUES
Integrity. Community. Excellence.
The values that guide every decision we make as an association.
Integrity
We act with honesty, transparency, and accountability. We work to earn trust through responsible leadership, accurate information, and decisions that support the long-term credibility of Hawai’i coffee.
Community
We believe Hawai’i coffee is strongest when people come together across islands, regions, businesses, and disciplines. We value open communication, shared knowledge, mutual respect, and the relationships that hold our industry together.
Excellence
We encourage continuous improvement in coffee quality, business practices, education, leadership, and professional standards. Excellence is not a finish line. It is a commitment to learning, adapting, and doing our work well.
VISION
A connected Hawaii coffee industry that is economically viable, quality-driven, ever evolving, and globally valued.
We envision an industry where people are connected across regions and disciplines, where businesses have practical pathways to succeed, and where a shared commitment to quality strengthens trust in Hawaii coffee.
HOW WE ADVANCE HAWAI'I COFFEE
Four Commitments To The Industry
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We bring people together around shared priorities while respecting the independence and distinct identity of each growing region, farm, and business.
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We support greater clarity, consistency, and trust through shared language, quality expectations, credible information, and responsible industry practices.
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We develop education, resources, market opportunities, and industry initiatives that respond to real needs and create tangible value throughout the year.
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We make room for important conversations, strengthen statewide representation, build partnerships, and help the industry address challenges with a broader, long-term perspective.
OUR ROLE
HCA is working to become the trusted statewide source for information about Hawaii coffee.
That means providing useful resources for the people who grow, process, roast, study, sell, and support Hawaii coffee, while also helping buyers, policymakers, media, and the public better understand the diversity and value of the industry.
It also means telling a more complete story about Hawaii coffee.
Artisanal coffee grown in diverse environments, producing rare origin-defined coffees.
Each island and growing region contributes its own environment, knowledge, history, and character. Together, they form one of the world's most distinctive coffee industries.
Guided by the Industry
The Hawaii Coffee Association is governed by a volunteer Board of Directors representing different sectors of Hawaii's coffee industry.
The Board works alongside HCA leadership, committees, volunteers, and the broader coffee community to guide the Association's priorities and ensure its work remains connected to the needs of the industry.
Board meetings
The HCA Board of Directors meets on the second Wednesday of each month at 8:30 a.m. HST. Meeting information and approved minutes are available to members.
Find your place in Hawaii coffee.
Whether you grow coffee, process it, roast it, research it, support it, or simply believe in its future, there is a place for you in this community. Every relationship, shared resource, and collaborative effort helps move Hawaii coffee forward.